DSLV.ai - SOP Management Platform

Edit Product Brief

Title

Project

Brief Content

Chris Christensen White on White Shampoo is a professional whitening treatment for dogs' coats, optically brightening white fur and neutralizing yellow stains from urine, saliva, or dirt without harsh bleaches, suitable for all colors and types like Bichons or Poodles; it delivers rich, creamy foam via surfactants for deep cleansing, subtle herbal-floral scent from natural extracts, thick viscosity from self-thickening micellar gels of SLS and Cocamide MEA enhanced by proteins and glycerine at pH 5-6, immediate silky glide during application with 2-10 min dwell for stain removal, post-wash shine and softness lasting 4 weeks with repaired, hydrated coat; loved for quick results, safety, economy, and versatility over competitors that tint purple or dry out; formula works via micelle emulsification for dirt lift, protein cuticle repair for strength/shine, humectant moisture lock, botanical soothing/antioxidants, citric acid pH balance for enhancement, acid colorants' UV fluorescence countering yellow without pigment deposit (low-dose Acid Violet 43 [CI 60730, CAS 1694-09-3, ~0.05%], Acid Blue 62 [CI 61540, CAS 4368-56-3, ~0.03%], Acid Blue 9 [CI 42090, CAS 3844-45-9, ~0.02%] absorb/re-emit blue light for illusionary white without purple overtones as they rinse clean and don't saturate), and food-grade preservatives for stability in improved variant: Aqua (~78.3%), Sodium Lauryl Sulfate (~10.0%), Ethanolamides of Coconut Acid (Cocamide MEA, ~3.5%), Glycerine (~2.7%), Hydrolyzed Keratin Protein (~1.2%), Wheat Protein (~1.0%), Aloe Vera (~0.8%), Chamomile (~0.6%), Witch Hazel (~0.5%), Calendula (~0.4%), Sambucus (~0.3%), Sage (~0.3%), Allantoin (~0.2%), Citric Acid (~0.15%), Acid Colorants (~0.1%), Sodium Benzoate (~0.2%), Potassium Sorbate (~0.1%), Rosmarinus Officinalis (Rosemary) Extract (~0.1%).